Hello, , Apa Khabar!

Im Nicole, and I design to make things make sense.

Ive spent the last 10 years in the creative industry, building things that connect, communicate, and resonate - and I havent looked back since. The creative world has so much to offer, and Im grateful every day to be part of it and contribute in my own unique way.

Outside of work, youll probably find me chasing good food, spending time with loved ones, or lazing around with my bengal cat (when chaos doesnt ensue).

I speak English, Bahasa, and Chinese, plus dialects like cantonese and hokkien too. So don't be shy, come say hi!

Currently

Creative Director @ Tigerhall

Jan 2024 - Present

Shaping the brand with an insanely talented team - defining the vision and building sales pipeline through strategic marketing campaigns. Balancing big ideas with real-world constraints, and obsess over making the brand feel as strong as the product behind it.

Where I do my best work

  • Turn creative ideas into work that drives business ROI.

  • Shape brands people remember and actually care about.

  • Build teams and systems that make great work repeatable.

  • Grow and lead creative teams to do their best work.

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Years of Experience

Leading creative and ideas that moves businesses

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Creatives Led

Across APAC & EMEA, spanning multiple disciplines

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Creative Projects

Delivering campaigns across brand, product, & growth

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Uplift in engagements

Within multi-channel campaigns & brand launches

Life inside and outside of work

Grounded by the people around me. They give my life meaning and fuel the way show up each day.

Kind words from people I've built with

Manager

Nicole kept the team steady through nonstop changes, shifting priorities, and last-minute asks.

The team still delivered consistently because she built a structured, focused environment where nothing slips and everyone knows what they're responsible for. That reliability is one of the reasons I have full trust in her.

Brittany Gunter

Head of Marketing, Tigerhall

Peer

Working with Nicole has always been super easy. She just gets things so quickly without ever having to over-explain things. Things move really quickly without any quality getting compromised and this made a huge difference in collaboration across departments and when timelines were tight and priorities kept shifting.

Overall, Nicole is someone you can really rely on to deliver no matter the ask and I'm so grateful for the opportunity to have worked with her.

Aishwarya Sriram

Product Manager, Tigerhall

Direct Report

I’ve probably said this a thousand times, but I really appreciate all the support and guidance Nicole has given me. She’s created an environment where I feel trusted to take on a wide range of projects, and that’s made a huge difference in how much I’ve grown as a designer.

Working with Nicole has been such a great experience! From our day-to-day unserious chats to how meticulous she is about the craft, I think it’s really rare to have a manager that can do both, and because of that, I’ll always stand by what I tell my friends: I have no 'manager problems'.

Emily Yeoh

Sr. Graphic Designer, Tigerhall

Manager

Nicole has many strengths but first of all is an extraordinary team player, working well with colleagues from other departments, such as sales and operations, because of her ability to grasp the big picture and business goals.

She sets high expectations for herself, and for others, and is therefore able to help lift the team’s overall performance and attention to detail, while remaining communicative and always showing empathy. In short, she leads by example.

Nicole is a creative force, taking responsibilities in all stages of the business process. She consistently over delivered on promises and showcased exceptional attention to detail in her work.

Benjamin Pavanetto

Managing Director, APAC, Adludio

Manager

Nicole has proven to be an indispensable part of the InMobi team in Singapore since she joined us. Her passion and hard work for all the projects she's involved in is self-evident through the continued success of her role.

She's been directly responsible for numerous Unilever projects, going above and beyond the job scope - while ensuring the smooth delivery and execution of her work.

Michael Lee

Regional Creative Director, Inmobi

Direct Report

Nicole has pushed me to become a better, more accountable writer. The structure and clarity she brings to the team has made a huge difference and it’s something we genuinely needed.

The pace and success of our projects are a strong testament to her ability to lead and manage the team. We’ve never had a leader of this calibre and it has been both a thrilling and rewarding experience.

Luna Tee

Sr. Copywriter, Tigerhall

Peer

Nicole is an exceptional Creative Director and a wonderful colleague to work with. She combines strong creative vision with the ability to guide projects from concept through execution.

Nicole leads her team and manages stakeholders effectively, aligning everyone toward shared company goals. With her extensive experience in the design industry and her collaborative leadership style, she would be a valuable asset to any organization.

Jacob Setoh

Product Designer, Tigerhall

Leadership

Nicole’s creativity and design eye is second to none, but beyond that, it’s her collaboration, attitude, problem-solving, resilience, energy, and perseverance that truly make her remarkable.

Thank you for being the best creative Tigerhall has ever had. Very grateful to have you on the team.

Nellie Wartoft

CEO, Tigerhall

Leadership

Nicole was able to show the ability to take-charge and present creative ideas and campaign concepts that helped our team progress quickly in brain storming sessions.

Besides having excellent communication skills, Nicole was also organized and reliable; making her a dependable team member and one that everyone enjoyed working with.

Johnson Tan

Director of Operations, Ascentis